1. Define your target audience: Start by defining your target audience by considering factors such as age, location, interests, job title, and more.

2. Create a Facebook page: Next, create a Facebook page for your business. This will be your platform to share content, interact with your audience, and ultimately generate leads.

3. Create valuable content: Share valuable and relevant content on your Facebook page that your target audience will find interesting and useful. This can include blog posts, info graphics, videos, and more.

4. Use Facebook Ads: Utilize Facebook Ads to reach a larger audience by targeting specific demographics and interests. For example, you can create an ad campaign targeting small business owners in a specific geographic location that promotes your business's solutions for small business owners.

5. Use lead magnets: Offer a lead magnet, such as a free eBook or webinar, in exchange for a user's contact information. You can promote your lead magnet through a Facebook Ad or in a post on your Facebook page.

6. Nurture leads: Once you have generated leads, it's important to nurture those leads by staying in touch with them through email marketing and targeted Facebook Ads.