There are several ways to improve SEO, generate leads, and increase sales for your online shop products. Here are a few strategies you can consider:

1. 1. Optimize your website for SEO: Make sure your website is optimized for search engines by including relevant keywords in your product titles, descriptions, and meta tags. Also, make sure your website has a clear structure and is easy to navigate.

2. 2. Use social media: Promote your products on social media platforms such as Facebook, Instagram, and Twitter. Use visually appealing images and videos to showcase your products and encourage engagement.

3. 3. Create quality content: Create blog posts, videos, and other types of content that provide value to your potential customers. Use these content pieces to educate your audience about your products and how they can benefit from them.

4. 4. Use email marketing: Build an email list of potential customers and send them regular newsletters with promotions, new products, and other updates.

5. 5. Use paid advertising: Use paid advertising platforms such as Google Adwords and Facebook Ads to target potential customers.

6. 6. Implement a lead generation strategy: Use lead magnets such as ebooks, webinars, and free trials to attract potential customers and gather contact information.

7. 7. Make sure your website is mobile-friendly: As mobile usage continues to increase, it's important to make sure that your website is mobile-friendly and easy to navigate on smaller screens.

8. 8. Optimize your checkout process: Make sure your checkout process is simple and easy to use to reduce the chances of shopping cart abandonment.

9. 9. Use customer reviews and testimonials: Display customer reviews and testimonials on your website to help build trust and credibility with potential customers.

10. 10.Use re-targeting: Use re-targeting ads to target people who have visited your website but haven't made a purchase yet.

It's important to note that SEO, lead generation, and sales are ongoing processes that require continuous effort and testing. It's important to track your progress, measure your results, and adjust your strategy accordingly.